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Kroger, Walmart and Walgreens led their respective channels by posting double-digit increases in digital coupons distributed on their websites in 2014 compared to the previous year, according to data released by Marx, a Kantar Media solution.
Kroger scored a 29.1 percent increase in digital coupon events to lead grocery retailers, while Walmart finished the year in first place in the mass channel with an 18.4 percent increase. Walgreens led the drug channel with a 110.3 percent increase.
“Digital coupons distributed on a retailer’s website provide relevant incentives to shoppers who are likely planning a trip to that retailer,” said Dan Kitrell, VP of Marx Account Solutions at Kantar Media.
The findings were based on retailer websites monitored by Kantar Media. The digital coupon statistics were part of an overall study that also included retailer advertising expenditures, FSI promotion pages and feature ad pages.