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Newcastle Brown Ale has introduced its latest variety pack to retailers nationwide. Brewed in collaboration with Caledonian Brewery, the new pack includes authentic British beers, including Newcastle British Pale Ale and Newcastle British Session IPA, along with the classic Newcastle Brown Ale.
“Consumers today want to expand their horizons and are open to trying new beer styles. Variety packs offer the perfect vehicle to introduce these curious consumers to new offerings from their favorite Brands,” said Brett Steen, brand manager, Newcastle Brown Ale, White Plains, N.Y.-based Heineken USA.
“Our Newcastle Variety Pack exemplifies the superlative craftsmanship of the Caledonian Brewery while showcasing the distinctly No Bollocks style that is the hallmark of Newcastle," he said.
Newcastle Variety Pack is available in a 12-pack format.