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Target Corp. has chosen a veteran of Supervalu and Safeway to lead the "strategic repositioning" of its food business.
The Mineapolis-based retailer has appointed Anne Dament as its SVP of merchandising. Dament brings more than 19 years of grocery and consumer packaged goods experience to the role.
Dament started her career in food, as a buyer at Supervalu and then at Safeway, where she held various category and sales management positions. Later, she led Safeway’s Homecare and General Merchandising business operations, where she worked closely with consumer packaged goods partners and focused on the company’s global buying strategy. In her final role at Safeway, she served as group VP, Perishable Strategy, where she introduced newness in assortments and merchandising, including meal solutions and grab-and-go options. Dament joins Target from PetSmart, where she most recently served as VP of services.
Target said that the company will reposition its approach to food over the next 12 to 18 months. Based on guest insights, focus areas will include making better-for-you options simple and attainable, providing meal solutions and offering unique selections for everyday occasions as well as entertaining.
“Our guests tell us they expect Target to inspire them with differentiated food offerings like we do in other areas," said Target Chairman and CEO Brian Cornell. "We have an opportunity to make food more reflective of our brand, elevate the shopping experience and make Target a food destination for our guests. Having previously worked alongside Anne, I know her industry expertise and proven ability to reinvigorate existing businesses make her the right leader to drive our reinvention."
Target’s food reinvention will emphasize six key categories that resonate most with its guests: better-for-you snacks, coffee and tea, premium sauces and oils, specialty candy, wine and craft beer, and yogurt and granola. It will also expand the availability of natural, organic, locally grown and gluten-free choices to fit guests’ wellness-focused lifestyles. Work on the reinvention is underway, with the most significant changes slated to arrive in stores in 2016.