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Tyson Fresh Meats has introduced a new spring promotion in support of its Star Ranch Angus beef brand.
Running through May, the "100% Mouthwatering" program aims to showcase the brand's commitment to its retail customers and consumers through a series of POS displays, digital elements and promotional hats for meat department staff.
Tyson Fresh Meats is also offering retail partners a chance to receive a $50 gift card by submitting photos of their promotional displays. Participants can send the images, along with their name and mailing address to [email protected], brand manager for Tyson Fresh Meats.
“This year, we’re continuing to communicate all of the ways we deliver 100% to consumers,” said Janke. “With spring comes grilling season, and we know consumers will be looking for delicious, juicy steaks at the meat case.
"We’re completely committed to delivering a ‘100% Mouthwatering’ eating experience in every package of Star Ranch Angus beef and fully back every purchase with our 100% satisfaction guarantee," he added.
Tyson Fresh Meats is a subsidiary of Tyson Foods Inc.