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Big Y Foods Inc. has raised $30,000 for the national Wounded Warrior Project (WWP) Believe in Heroes campaign.
WWP is a national nonprofit organization founded in 2003 to honor and empower wounded soldiers. Believe in Heroes provides financial and emotional support and tools to the more than 44,000 service men and women wounded in recent military conflicts. Through a partnership with Jacksonville-based Acosta Sales & Marketing, Big Y promoted Believe in Heroes via weekly specials in its ads and stores last fall.
"Being an American-owned company, it is important for us to support our military in their fight to preserve our freedoms," noted Big Y EVP Michael P. D'Amour, who went on to acknowledge the family-owned and -operated grocer's "employee and customer families for their support of this important campaign."
An official check presentation took place Friday, April 24 at the Big Y World Class Market in Westfield, Mass.
Over its four years of involvement in the program, Big Y has raised a total of $130,000.
Springfield, Mass.-based Big Y, one of the largest independently-owned supermarket chains in New England, operates 63 locations throughout Connecticut and Massachusetts with more than 10,000 employees.