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Lund Food Holdings Inc. (LFHI) is combining its separate Lunds and Byerly’s store banners under one unified name – Lunds & Byerlys – via an official rebranding ceremony on Thursday, April 30, at the company's Woodbury, Minn., store.
“After growing together for 75 years, it’s time to combine our two great store brands under one unified name: Lunds & Byerlys,” said Tres Lund, LFHI president and CEO and grandson of company founder Russell T. Lund. “From our robust selection of quality products and exceptional customer service, to our passionate expertise that customers can expect at any of our stores, it’s a natural next step to combine our names as yet another exciting evolution of our brand.”
Beginning April 30, customers will see new employee uniforms, name badges, grocery bags and more at every Lunds & Byerlys store. New storefront “Lunds & Byerlys” signage will be installed at all of its 27 Twin Cities locations by the end of May.
Aside from the new moniker, all else will remain the same for the Edina, Minn.-based regional grocer, whose employees will all retain their current positions.
When Lunds purchased Byerly’s in 1997, the stores began blending everything from store operations and product procurement to training and development. The individual brand names came together with the launch of Lunds & Byerlys premium private label products in 2004, Lunds & Byerlys Real Food magazine in 2005, and a unified LundsandByerlys.com website in 2006.
“We have built a strong working and shopping experience because of our extended family of employees, which includes more than 55,000 people throughout our 75-year history, with nearly 4,000 working here today,” explained Lund. “With our new unified Lunds & Byerlys brand, we’re further demonstrating to our customers that every store represents the best of what each brand has always offered.”
The company will also seek to add more firepower to its strong service levels with the hiring of additional new employees in all stores and facilities.
Customers are invited to take part in the rebranding ceremony, which will feature musical entertainment from the Woodbury High School Drumline followed by a special ceremony and fireworks to conclude the event. The first 500 customers will receive a free reusable grocery bag, one of which will include a $100 Lunds & Byerlys gift card and another 50 which will contain a $10 store gift card.