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Omni-commerce company Unata has been honored with Strategy Magazine's Shopper Innovation Award, in recognition of its work with Toronto-based Longo's, as well as the company's impressive 500 percent year-over-year growth in 2015.
Longo’s digital and mobile loyalty program, powered by Unata, leverages a predictive analytics algorithm which analyzes past purchases and related products to tailor content to each customer.
In the wake of incorporating the program, Longo's has seen a 5.7 percent year-over-year increase in spend for those using the grocer's loyalty card and mobile app; those using the digital shopping list increased their spend by 11 percent year-over-year.
Further, mobile users had a 41 percent higher spend and a 72 percent higher visit frequency than the average loyalty members.
“The success of Longo’s personalized offerings makes us feel confident and excited about the results our platform creates,” said Chris Bryson, Unata CEO. “We are thrilled and humbled to receive this award for innovation from Strategy Magazine. It is a great way to celebrate new customer implementations, our team’s expansion and all of the new and exciting partnerships we have and will launch in 2015.”