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World-renowned master chef Wolfgang Puck will be a special guest at the upcoming Efficient Collaborative Retail Marketing's (ECRM) Global Wine, Beer & Spirts event, set to take place at the Sheraton San Diego Hotel & Marina in San Diego, Calif., Aug. 23-26.
On Monday, Aug. 24, Puck will present his signature boutique wine label for a group of retail buyers, as well as beverage directors from hotels, restaurants and other on-premise buyers. Varietals include the Wolfgang Puck Cabernet Sauvignon, Chardonnay and red blend.
“We are thrilled to have Wolfgang Puck join us for this year’s grand tasting,” said Kevin Consolo, ECRM's adult beverage category director. “Wolfgang is one of the original household names in chef personalities and he offers a unique perspective of the industry. Whether you are a buyer, vendor, broker or importer," Consolo continued, "his exceptional and consistent success overseeing an international hospitality brand, and wealth of experience developing a range of consumer product lines, adds incredible value to the event attendees.”
At the Global Wine, Beer & Spirits event, buyers from off-premise and on-premise operations from around the globe will meet privately with suppliers in adult beverage in one-on-one planning sessions and tastings. Organizations that are currently registered to attend include large-format retailers, specialty grocery stores, hotel groups and restaurant chains. More information and an up-to-date listing of companies and attending titles can be found on ECRM’s website.