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Brancott Estate has teamed up with seven-time Grammy Award-winning country group Lady Antebellum as the official wine of its headlining "Wheels Up" 2015 tour. To celebrate the partnership, Brancott Estate has launched an online sweepstakes offering consumers the chance to win a VIP experience at one of eight shows on Lady Antebellum's upcoming world tour. The grand-prize package also includes access to a pre-concert acoustic performance, meet and greet with the band and top-tier concert tickets.
"Brancott Estate's lively wines and Lady Antebellum's energetic tunes proved to be a winning pair last year," according to Jo Adamo, VP of marketing, wines and champagnes at Pernod Ricard USA.
"We've been fortunate enough to tour so many amazing places across the world, and New Zealand has always been a place that left a mark on us," said Lady A's Hillary Scott, who noted she is looking forward to "bringing a little bit of it out on the road with us thanks to Brancott Estate," whose wines take their name from Brancott Vineyard, home of the original Marlborough Sauvignon Blanc, one of the world's favorite New Zealand wines.
Brancott Estate will activate in select cities on Lady Antebellum's tour route with in-store promotions, localized contests and sweepstakes, which run until Aug. 15.