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    Webcast: How Hy-Vee Uses Milk to Build Loyalty, Sales and Community

    Webcast to be held on June 24, 2015 at 2 p.m. EST


    Wednesday, June 24, 2015

    Time & time zone/duration 

    2 p.m. EST/ 1 p.m. CST/ 11 a.m. PST

    Webcast abstract

    We know milk is a key driver bringing shoppers in store, but what other opportunities can retailers take advantage of when it comes to this family staple? MilkPEP will share new research and insights on how retailers can engage shoppers through cause marketing to drive sales and boost shopper loyalty. You’ll see firsthand how Hy-Vee brought MilkPEP’s innovative program The Great American Milk Drive to life to more than double its goals, and how retailers across the country are successfully implementing customized activations to deliver nutritious milk to children in their local communities. 

    From check-out programs to in-store POS and additional marketing support, there are many ways retailers can customize The Great American Milk Drive for their local communities to help drive shoppers to the dairy aisle and increase the purchase of milk gallons for their local food bank. Participating retailers will learn:

    • The latest cause marketing trends and insights of from a recent survey of 100 retailers.
    • How a customized cause marketing initiative can benefit retailers and their communities.
    • How Hy-Vee surpassed its goals with customized check-out programs, in-store POS, on-site donation events and developed partnerships with milk companies and corporate partners for retail match efforts.
    • How to activate The Great American Milk Drive and make a real impact on sales, your dairy case and the local community.

    Presenting publication

    Progressive Grocer 




    Victor Zaborsky

    Vice President of Marketing

    Milk Processor Education Program (MilkPEP) 

    Kristy Staker

    Marketing/Community Relations Coordinator

    Cedar Rapids & Marion Hy-Vee Food Stores & Drugstore 


    Jim Dudlicek 


    Progressive Grocer 


    Register today! 

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