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Pernod Ricard USA teamed up with Southern Wine & Spirits of America Inc., a leading spirits and wine distributor, on May 6 to promote key messaging from The Foundation for Advancing Alcohol Responsibility.
Pernod Ricard USA’s salesforce joined more than 1,000 Southern Wine & Spirits salespeople to distribute information to retail accounts about Responsibility.org programs, including tips on how to be a responsible host during the occasion-filled summer months.
“Pernod Ricard USA and Southern Wine & Spirits are committed to being leaders – not only in the sales of our premium portfolio, but also in the fight against the abuse of our products,” says Bryan Fry, president/CEO, Pernod Ricard USA.
Responsibility.org's programs have contributed to a significant reduction in drunk driving and underage drinking. Since the organization was formed in 1991, drunk driving fatalities have decreased 36 percent and lifetime alcohol consumption among the nation’s youth has decreased 42 percent.