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Zevia, the zero-calorie, naturally sweetened soda brand, has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status.
“Shoppers want four things from the sodas they drink: flavors, bubbles, sweetness and enjoyment,” said Zevia CEO Paddy Spence. “But they don’t want artificial sweeteners, artificial preservatives, artificial flavors, GMO ingredients and caramel color."
Zevia’s new clear, Non-GMO Project Verified formulas will begin production starting in Q2 2015, throughout the United States and Canada in more than 20,000 retailers, including Whole Foods Market, Sprouts Farmers Markets, Safeway, Kroger, Super Target and others.