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Tyson Fresh Meats, a division of Springdale, Ark.-based Tyson Foods Inc., has kicked off the latest summer grilling promotion for its Star Ranch Angus beef brand.
Running through August, the "100% Delicious" promo reinforces the brand's "100% commitment to retail customers and consumers," the company said, and is supported by a series of point-of-sale materials, including an ironman sign, store front window cling, shelf billboard and coupons, among additional digital elements.
Tyson Fresh Meats is also offering participating retailers a chance to receive a $50 gift card by submitting photos of their Star Ranch Angus beef “100% Delicious” promotion display. Retailers can submit photos along with their store’s name and mailing address to Brand Manager Rick Janke.
“We want consumers to know that when they pick up a package of Star Ranch Angus beef, they can expect only the best eating experience.” said Janke. “The ‘100% Delicious’ promotion is meant to whet the appetites of consumers for an exceptional meal that is fully backed with our 100% satisfaction guarantee.”