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The National Mango Board (NMB) is gearing up for its annual Mango Mania retail display contest throughout the month of July, for which more than $10,000 in cash prizes will be awarded to 24 winners.
New this year, all entrants will receive a $15 Amazon digital gift card to the email address listed on each valid entry.
The contest is designed to help stores boost mango sales, while showcasing their creativity and educating shoppers about mangos. Stores can use the point-of-sale (POS) materials included in the Mango Mania Kit, which can be ordered online at mango.org/contest. Qualifying displays must be kept in place for at least one week between July 1 and July 31 and entries are due by August 24.
The contest will award more than $10,000 in cash prizes. These prizes will be awarded in two categories: one to six cash registers and seven or more cash registers, so that both small stores and large stores have a great chance of winning.
“The Mango Mania Display Contest creates a contagious level of excitement for mangos amongst U.S. retailers,” explained Rachel Muñoz, director of marketing for the Orlando-based NMB. “Engagement in the contest has grown to include more than 1,300 stores in 2014 with participating stores showing an outstanding mango volume increase of 138 percent!”
Retailers who wish to participate should visit mango.org/contest to get more information about the contest and order POS kits for their stores. The kit includes the contest flyer with the official rules along with a robust selection of POS materials, such as educational header cards for selecting and cutting, nutrition information and mango recipes.
Mango suppliers can help by telling their retailers about the contest and ordering POS kits at mango.org/contest.