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    Brookshire Bros. Primes 'Flood of Love' Benefit Concert

    Robyn Ludwick among superb musical line-up

    By Meg Major, EnsembleIQ
    Gearing up for the Flood of Love concert are (l-r) Brookshire Bros. COO John Alston, Judy Hubbard, Ray Wylie Hubbard, Robyn Ludwick, Brookshire Bros. Wimberley Store Director Jason Noske and District Director Kent Pursley.

    Lufkin, Texas-based Brookshire Brothers and Lone Star State music icon Ray Wylie Hubbard have teamed up to launch the "Texas Flood of Love" benefit concert to raise funds for the Wimberley Valley community, which was ravaged by floods on Memorial Day weekend.

    The event took flight when Brookshire Brothers reached out to Wimberley-based singer-songwriter Robyn Ludwick to discuss a benefit concert for the victims of the devastating floods. Ludwick assembled the forces with the assistance of Judy Hubbard, fellow Wimberley resident and manager/wife of Hubbard, to put together a superb lineup that's sure to strum up significant support for this very worthy cause.

    The name of Texas Flood of Love, which will be held in the amphitheater of Austin’s Nutty Brown Café, was inspired by a pencil sketch by artist David Richardson.

    In addition to Ludwick, confirmed performing artists to date include:

    • Ray Wylie Hubbard
    • Hayes Carll
    • William Clark Green
    • Bob Schneider
    • John Fullbright
    • Jimmie Vaughan
    • Wade Bowen
    • Jason Boland

    The event will also feature an auction with guitars signed by The Eagles, Willie Nelson, Dixie Chicks and Robert Earl Keen, as well as house concerts by Sarah Jarosz and Alejandro Escovedo.

    Brookshire Brothers and its store team began delivering food, water, baby formula and flashlights as soon as the water began to recede. The retailer's vendor partners also lent invaluable support by donating tons of food and other products for those impacted by the disaster. In addition, other vendors have stepped up to support the Texas Flood of Love concert, including Louisiana Fish Fry, Brown Distributing, DiLusso Meats, Angus Pride, Swift Premium, Hormel and a host of others.

    Funds from the concert will go to Barnabas Connection Flood Relief. There will also be online bidding opportunities for those unable to attend the live event.

    For tickets and more information, visit www.nuttybrown.com.

    Employee-owned Brookshire Brothers operates 150 retail outlets, including grocery stores, convenience stores, as well as free standing pharmacy, tobacco and petro locations. A new store is set to open in late fall in Canyon Lake, Texas.

    By Meg Major, EnsembleIQ
    • About Meg Major Veteran supermarket industry journalist Meg Major brings a wealth of experience to her role as Chief Content Editor of Progressive Grocer. In addition to her editorial duties, Major also spearheads the retail food industry’s premier women’s leadership recognition platform, Top Women in Grocery. Follow her on Twitter at @Meg_Major, connect with her on LinkedIn at www.linkedin.com/in/megmajor, or email her at [email protected]

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