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    Peapod Debuts Revamped Mobile App

    New look, features simplify e-shopping

    Peapod has introduced an intuitive new app featuring larger, high-resolution photos and new features that aim to streamline and simplify online shopping. Additionally, the e-grocer has formed a partnership with Seattle-based recipe-planning service GatheredTable to create an even more customized shopping experience.

    "Mobile drives business: Over half of Peapod orders are touched by a mobile device," asserted Thomas Parkinson, Peapod’s chief technology officer and co-founder. "So, to ensure that we give our increasing number of mobile shoppers what they want and support a growing revenue driver for the company, the completely redesigned Peapod app boasts higher speed, better features and a more personalized shopping experience than ever before."

    Two new app features are Filter, which enables Peapod customers to find items based on their own parameters, including types of products, dietary restrictions, brands or sale items, and Order Genius, an intuitive search recommendation engine with exclusive functionality, which suggests products users have bought in the past, differentiating by seasonality and product cycle, and learning more about shoppers’ purchase behavior over time. Additionally, the new app syncs with GatheredTable, which automatically generates a menu of weekly meals, tailored to families’ preferences, and customers can add all the recipe ingredients they need into their Peapod shopping carts with one click.

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