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    Frieda's ‘Fear No Fruit’ Documentary Earns Acclaim

    Film now available on video-on-demand platforms

    By Meg Major, EnsembleIQ
    A feature documentary chronicling the incredible rise of Frieda Rapoport Caplan as the first woman entrepreneur on the Los Angeles Wholesale Produce Market is now available on video-on-demand platforms

    A feature documentary chronicling the incredible rise of Frieda Rapoport Caplan as the first woman entrepreneur on the Los Angeles Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing more than 200 exotic fruits and vegetables to U.S. supermarkets – including the Kiwifruit that garnered her the nickname “Queen of Kiwi" – is now available on video-on-demand platforms by digital entertainment curator FilmBuff.

    Fear No Fruit,” directed by Mark Brian Smith (“Overnight”), has garnered highly favorable critical acclaim since its release in late June, including at both the 2015 Newport Beach Film Festival and the 2015 San Luis Obispo International Film Festival.

    “After watching ‘Fear No Fruit,’ you’ll know why Caplan is such an inspiration,” wrote the Newport Beach Indy, which gave the film two thumbs up, while the Orange County Breeze praised the film's "inspiring look at the now 91-year-old Frieda’s amazing career.”

    A highlight of "Fear No Fruit" is interviews with influential players from the food industry and public servants, including Chefs Susan Feniger, Mary Sue Milliken and Michael McCarty, as well as former Los Angeles Chief of Police Bernard Parks. Other familiar industry figures making cameos in the film include David Karp, Tonya Antle, Dick Spezzano and Steve Jordan.

    Looking Back and Forward

    The storyline touches on California agriculture, showing boutique fruit and vegetable farmers and the role that Frieda’s produce marketing has played in their success, along with the state’s current water crisis and its impact beyond agriculture.

    By Meg Major, EnsembleIQ
    • About Meg Major Veteran supermarket industry journalist Meg Major brings a wealth of experience to her role as Chief Content Editor of Progressive Grocer. In addition to her editorial duties, Major also spearheads the retail food industry’s premier women’s leadership recognition platform, Top Women in Grocery. Follow her on Twitter at @Meg_Major, connect with her on LinkedIn at www.linkedin.com/in/megmajor, or email her at [email protected]

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