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New England grocer Big Y Foods has introduced Caroline's Cart, a brand of shopping carts for special-needs children and adults, in 44 of its 63 supermarkets. The carts enable parents and caregivers to transport a disabled person through a store while grocery shopping, without having to try to maneuver a wheelchair and a standard shopping cart simultaneously. Springfield, Mass.-based Big Y is the first retailer in western New England to provide the carts for shoppers.
Caroline's Cart is named for the special-needs daughter of Alabama residents Drew Ann and David Long. Realizing that Caroline would eventually outgrow a traditional shopping cart, Drew Ann designed a prototype cart and worked with Newton, N.C.-based cart manufacturer Technibilt to produce and distribute them.
"Caroline's Carts help us to fulfill our vision to our communities of providing a personal shopping experience that makes daily life easier, more healthful and more enjoyable," noted Big Y EVP Michael P. D'Amour of the launch, which was accomplished in collaboration with Cincinnati-based Procter & Gamble.
Big Y operates stores throughout Connecticut and Massachusetts, with more than 10,000 employees.