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Nichols Dollar Saver is replacing its digital coupons and current in-store app with a single solution. The Checatoh, Okla.-based retailer has joined Birdzi’s Personiphi Network, which offers omni-channel personalized savings through Nichols’ website, mobile site, mobile app and email. The network also includes multi-lingual and promotional support including billboards and community events.
The first store will deploy a pilot program this summer with the additional five stores joining the program later in the year.
Nichols typically offers 600 weekly specials and sales. The new Birdzi platform allows the retailer to gain insight into individual customer behavior and offer targeted sales and specials to shoppers for a more personalized shopping experience.
“At any given time we have between 400 and 600 items on sale,” said Matthew Vandiver, director of IT/MIS/CRM at Nichols. “But a single customer may have only purchased 25 of those items. With Birdzi, we can tailor that ad for an individual customer, ensuring that they are notified of the sale items they previously purchased.”
The switch also allows Nichols to more strategically target the millennial shopper. Vandiver added, “Like mobile technology, Gen Y is the wave of the future—they aren’t going anywhere and neither is mobile. Nichols is 100% committed to meeting the needs of this shopper segment,” he said.