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Minyard Sun Fresh Markets has launched an “app-less” mobile platform that engages shoppers by delivering product information, promotional offers and rewards to hand-held devices.
“We are continuously looking for ways to improve the customer’s in-store experience while saving them time and money,” Ray Schalek, owner of Minyards Food Stores, said. “The technology allows us to offer a more modern and streamlined purchasing journey with analytics that help educate our team on the buying behaviors, preferences and needs of our clientele, benefitting all parties in the buying process.”
Blue Calypso, provider of mobile engagement solutions, developed the shopper marketing program in conjunction with Adventi Media, and MMI Marketing Management.
A 90-day program that runs through Sept. 24 uses Blue Calypso’s patented Mobile Advantage solution designed to drive store traffic, grow per-visitor sales and build brand loyalty. The “app-less” mobile web platform uses text short codes, sending shoppers to a Minyards Sun Fresh Market mobile microsite with a user-friendly feature that allows them to share offers with friends and family through Facebook, Twitter, email or text.
“The needs and expectations of shoppers are evolving as quickly as technology is developed. Retailers can now leverage, create and increase customer engagement with an immersive, personalized, mobile shopping experience,” said Andrew Levi, CEO of Blue Calypso. “Our innovative solutions offer a modern shopping experience that is uniquely-personalized for shoppers and guided by an easy-to-use digital concierge.”
Blue Calypso solutions capture real-time, in-depth customer analytics such as location intelligence, reporting and insights on a participating shopper’s path-to-purchase, content interaction, attribution and conversion. The comprehensive analytics allow retailers to access key insights for marketing and sales purposes, such as post-click engagement, store foot traffic, pre- and post-visit engagement, demographics and buying triggers – all delivered in a dashboard.