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Avocados From Mexico (AFM) is now touting several fresh new fall promotions for both the general and Hispanic markets. In addition to working with major partners, AFM will be capitalizing on the popular American tradition of tailgating, as well as Fiestas Patrias celebrations with guacamole-focused campaigns.
“Whether it’s a touchdown or a special holiday, our fall campaigns focus on the foods we love to share when we’re celebrating with family and friends,” said Alvaro Luque, president of Avocados From Mexico. “Big-name partnerships, creative displays, consumer incentives and retail contests, as well as event and ad support, will help increase sales of the always in season Avocados From Mexico during this crucial period.”
Fall programs include:
- Fiestas Patrias Guacamoments: Coinciding with Fiestas Patrias and Hispanic Heritage Month, Avocados From Mexico and Coca-Cola will provide Hispanic shoppers meal solutions at a great value to make the holiday celebration special with family and friends. Appealing to the Nueva Latina (a term for bicultural, young people of Hispanic descent), authentic “guacamoments” are all about food and fun. Running from Aug. 30 through Sept. 26, the Fiestas Patrias Guacamoments promotion will include consumer savings, along with a variety of Spanish and English bilingual POS materials.
- Tastiest Tailgate: From Sept. 15 through Oct. 31, AFM and national partner Rotel will get consumers excited about football season with the Tastiest Tailgate promotion. The promotion will be centered around the quick and delicious Rockin’ Guac recipe. Utilizing the trendy “Speed Scratch” method, Rockin’ Guac is prepared with Avocados From Mexico, Rotel Original Diced Tomatoes & Green Chilies and other fresh produce ingredients. Supported by consumer incentives, advertising and innovative merchandising, this campaign also provides the opportunity for retailers to win prizes for creativity in the display contest.