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Publix Super Markets has expanded its Online Easy Ordering (OEO) at all stores to include bakery cakes.
Customers can visit the Bakery Cakes section of Publix's website, where they can order existing recipe cakes, custom-design a cake from scratch, or select a theme cake, with customizable flavor and filling.
"Our customers look to Publix to provide high-quality cakes for all their milestone celebrations," said Maria Brous, director of media and community relations at Lakeland, Fla.-based Publix. "Offering decorated cakes, special-edition cakes and decadent desserts through OEO is another way to extend premier customer service and add convenience to event planning."
In September 2012, Publix rolled out OEO for sliced meats and cheeses, and custom subs and wraps in a 50-store pilot. Based on the pilot’s success, the grocer began implementing OEO company-wide in July 2013. In October 2014, Publix added bakery, deli and seafood platters and deli holiday dinners to its online offerings. OEO for bakery cakes was tested in 50 stores in several market areas earlier this year, before the official rollout.