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A new approach in intelligent store grouping for retailers aims to build more customer-relevant assortments.
G.O.L.D. Cluster is the third application of the G.O.L.D. i2e Category Management from Symphony EYC, a provider of software and services. It includes Assort for hyper-localized, space-aware assortment management and Capture for digital recognition of assortment compliance, item placement, and promotional space.
The solution is designed to bring strategic intelligence to category management by integrating demographic, loyalty and demand data to establish more granular and relevant store groups by category. This generates store groupings more closely aligned with customer preferences and behavior in addition to historical sales data.
“Retailers can establish more granular and relevant store groups by each category. These intelligent clusters can then inform the assortment process more accurately when allocating items that will increase customer satisfaction,” said Matt Robinson, market development director, Symphony EYC G.O.L.D. Solutions. “From a business perspective, retailers can leverage clusters as a growth driver and align them with organizational goals to maximize sales and profitability.”