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Raley’s Food for Families Summer Fresh Drive raised an unprecedented $601,950 – a 30 percent increase over last year’s total. The campaign coincided with the launch of Food For Families’ Refresh program, designed to increase the availability of fresh produce to its food bank partners throughout Northern California and Nevada.
"We asked our customers, our team members, vendor partners and communities to help us fill our food banks with fresh fruits and vegetables, and they overwhelmingly responded with support. We can’t thank them enough for their generosity," said Jennie Teel-Wolter, Food for Families development officer. "The funds raised by our Food for Families Summer Fresh Drive will help thousands of individuals struggling with hunger to live a healthier life.”
The widespread support allowed Raley’s to reach its goal, with donations generated from customers, team members, vendors and the business community at large. In addition to covering all administrative costs, Raley’s matched $25,000 in monetary donations.
Raley’s extends a special thanks to the generous donations of supporting vendors, including:
- Advantage Sales and Marketing: ACH Food Companies, Beech-Nut, Ben & Jerry’s Ice Cream, Best Foods Mayonnaise, I Can’t Believe It’s Not Butter, Knorr and Popsicle
- United and Market Centre: Bonne Maman, Briannas, Brownie Brittle, Dave's Gourmet, DelGrosso, Kodiak Cakes, Reese, Village Harvest, Wasa and Wheat Montana
- Proctor and Gamble: Bounty, Cascade, Charmin, Crest, Dawn, Downy, Gillette, Head & Shoulders, Pampers, Pantene and Tide.
- Edge Sales: Fresh Express, Mann’s Packing, Marie’s Dressings, Ratto Brothers, Sunset, Sunkist, and World Food Products
Other vendors contributing to Raley’s Fresh Drive included: Acosta, Frito Lay, Coca-Cola, Snyder’s, Nestle, Coffeemate, Nestle Drumstick, Stouffer’s, Nestle Tollhouse, Hallmark, Bell Carter, Crossmark and Filippo Berio, Borges, Foster Farms, Bonert’s Pies, Pacific Seafood, Interlink Marketing, Apio, Earthbound Farms, Marzetti, GoodFoods, Renaissance Food Group, Nature Sweet Tomatoes, Taylor Farms, and Boggeri.