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Following a successful pilot, Lowes Foods is expanding its innovative eCommerce platform to all 60 Lowes Foods-To-Go stores in Virginia, North Carolina and South Carolina.
The pilot provided key insights into how shoppers use the new platform, and how it interacts with shop fulfillment, pick-up at the store and home delivery, according to Unata, Lowes’ technology partner and provider of 1-to-1 omni-commerce solutions.
Some of the technology included in the platform:
- Ways to Shop: This feature allows shoppers to view the entire product catalogue by any combination of filters, including previously purchased, on sale, organic, gluten-free, local and more. They can also sort through products based on popularity, personal relevance, date of last purchase, pricing and more.
- Complex Offers: This feature reflects all in-store offers, including complex offers, which are often not available online. They usually involve multiple products and SKUs redeemed after meeting set criteria. An example is “spend more than $25 and get $5 off.” Shoppers are able to view their progress toward redeeming an offer as they add more items to their shopping cart. Their estimated total accurately adjusts along the way.
“We have been incredibly pleased by the success of our pilot,” said Michael Moore, CMO at Lowes Foods. “Our collaboration has allowed us to improve upon the experience in real-time before moving ahead with full roll out. We have ambitious plans for providing a personalized experience for every Lowes Foods guest, no matter if they engage with us digitally or within one of our stores. We are confident that the continuous improvement within our digital shopping experience will result in even stronger guest satisfaction, deeper loyalty and larger baskets.”