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The U.S. apple industry is taking a bite out of rising classroom costs with a new consumer education campaign, aptly titled “Apples for Education: Buy an Apple, Help a Student.”
Launching near the beginning of the new school year and culminating during peak apple harvest season, the U.S. Apple Association (USApple)’s program allows the U.S. apple industry and supporting brands to pledge financial support every time people snack, snap, tag and share pictures of themselves enjoying an apple or related product.
Program partners include returning supporters of past USApple campaigns, including Marzetti, Roth Cheese, and Johnsonville Sausage, as well as a new sponsor, Kind Snacks.
“With the backing of these great brands, Apples for Education builds on the time-honored, iconic association between apples and education, and will not only encourage consumers to eat apples and apple products, but also contribute to the wellbeing of kids in the classroom,” said Wendy Brannen, director of consumer health and public relations at Vienna, Va.-based USApple. “This goodwill campaign — which we hope will become a perennial cause program for our industry – conveys that our industry and apples support not only healthy bodies, but also healthy minds.”