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Through Oct. 6, Food Lion customers will get 25 cents back for every private-brand item they buy, up to $10, during the grocer's Quarter Back promotion, which spotlights redesigned Food Lion brand packaging.
Now easier to spot on shelves, the updated packaging features nutritional information on the front panel. Further, the company has expanded its private-brand offerings to include fresh produce such as carrots, apples, potatoes, mushrooms and onions.
"Private-brand products are extremely important to Food Lion customers, especially as we make grocery shopping easy, fresh and affordable," noted Paula Summers, director of marketing for Salisbury, N.C.-based Food Lion. "In total, more than 7,000 private-brand items are now offered in stores, backed by our Food Lion promise of quality and freshness. All of these items also have a double-your-money-back guarantee. If at any time a customer is not completely satisfied, they can return the product to their local Food Lion store and receive double their money back."