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Efficient Collaborative Retail Marketing (ECRM) has launched a new content gateway platform on which buyers, sellers, marketers and merchandisers can find actionable information to help them more effectively compete. Featuring case studies, company profiles, columns from industry experts, multimedia, and promotional insights, the site contains best practices for leveraging ECRM’s digital, event and promotion analytics tools.
“Through our interactions with buyers and sellers at our 50+ events, we have the opportunity to learn about the latest trends, successes, and challenges they are experiencing,” said Joseph Tarnowski, VP of content for Solon, Ohio-based ECRM. “The Content Gateway gives us a platform on which to share these learnings, as well as other content gathered from our events. Some great examples include our ‘Event Buzz’ columns, which are based on dozens of one-on-one interviews between ECRM staff and attendees at each of our events. We’re essentially crowdsourcing category insights from our attendees, then sharing them with the industry.”
Stories can be sourced by category, article type, or by ECRM event, as well as by keyword. Categories of content covered include grocery, general merchandise, HBC, international, and pharmacy and medical markets. The site also includes a page with links for ECRM’s social media platforms, on which Content Gateway articles are shared, as well as links to relevant coverage by trade media partners.
“ECRM has a great story to tell,” said Tarnowski. “Its customers have great stories to tell. Now we have a place where these stories can be told.”
Viewers are encouraged to share their thoughts and opinions related to articles on the site, and are invited to submit columns, news releases, new product releases or any other content ideas by contacting Joseph Tarnowski at [email protected].