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Makers of healthy clean-label snacks have seen significant sales gains in the segment as shoppers seek out healthier foods to satisfy their appetites.
"We have experienced strong financial performance over the past several years," affirms Tom Ennis, CEO of Austin, Texas-based Amplify Snack Brands, maker of SkinnyPop popcorn and Paqui tortilla chips. "Net sales increased from $55.7 million on Dec. 31, 2013, to $132.4 million by Dec. 31, 2014, representing growth of 137.6 percent. We believe our sales growth reflects consumers’ growing preference for [better-for-you] snacks."
"Bare sales have grown dramatically over the past year, with 70 percent year-over-year growth in the grocery and natural channels," notes Dana Ginsburg, director of marketing at Manteca, Calif.-based Bare Snacks. "This growth has been driven by both consumer and retailer demand for better-for-you snacks that truly deliver on taste. More and more consumers are reading labels and looking for simple, real ingredients."
"Our Clearview Foods portfolio of products has been performing ahead of their respective competitive sets within the better-for-you snacks segment," observes Peter Michaud, VP and general manager of Clearview, a division of Charlotte, N.C.-based Snyder's-Lance encompassing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snack product lines. "Our focus on innovation that delivers great taste via better ingredients has really worked well for us and our loyal consumers."
"Performance has been exceptional," says Joe Lupica, marketing manager for the East Haven, Conn.-based SuperSeedz gourmet flavored pumpkin seed line. "We are now one of the fastest-growing snack companies in the category. … [O]ur volume has increased more than 120 percent versus last year."
Asserting that its meat snacks are performing "exceptionally well," Justin "Duke" Havlick, president of Boulder, Colo.-based Thanasi Foods, adds that sales of the company's Duke's "Shorty" Smoked Sausages "alone are up 200 percent."