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Heineken is continuing its 17-year partnership with the iconic James Bond franchise with the launch of an integrated "Spectre" campaign ahead of the release of the forthcoming film.
The launch is supported by a series of special-edition collectible Bond-themed packs, which direct consumers to exclusive "Spectre" content, including behind-the-scenes footage. Fans are also given access to classic Bond films to download, a social campaign, in-store promotions, and local market activations.
“Heineken and James Bond have been worldwide partners since 1997, and we’re delighted to be continuing the relationship with Spectre," said Ralph Rijks, SVP for Heineken USA. "Partnering with the Bond franchise enables us to create exciting and cutting-edge integrated global marketing campaigns that bring value to both the film and the Heineken brand everywhere in the world.”
Additional campaign details will be revealed closer to the premiere of the film.