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Through the Shop, Collect and Earn promotion currently at Food Lion, the grocer's MVP customers can earn a free $20 coupon toward the purchase of a holiday meal. The promotion runs until Nov. 24.
To earn the coupon, customers must spend $40 or more in one shopping visit with an MVP card over an eight-week period, collect six of eight different weekly tickets and redeem the tickets for the $20 coupon by Dec. 1. The coupon is valid through Dec. 8.
Additionally, shoppers can realize further savings by visiting the grocer's MVP Coupon Hub online or by scanning an MVP card in-store at blue MVP Savings Centers at Food Lion store entrances.
Purchases of alcohol, tobacco, gift cards, lottery and postage stamps don't count toward the $40 purchase requirement.
Salisbury, N.C.-based Food Lion has more than 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. The grocer is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group.