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Recognizing that time-pressed Americans are increasingly looking for meal solutions rather than recipes, more than 50 grocery retailers will attend Progressive Grocer’s Grocerant Summit in Northbrook, Ill., Oct. 20-21, to learn how to define their strategies and implement profitable ideas for fresh prepared foods at retail.
While progressive grocers have been selling fresh prepared offerings for years, the industry now recognizes that a solid grocerant program — once a game-changer — is required to fulfill the needs of smaller households and busy families alike. Unfortunately, grocerant offerings are considered by just 5.3 percent of consumers when deciding on their evening meals, and there are lots of opportunities to decide, as 70 percent of respondents to a Tyson Foods survey report that they face unplanned meals at least once a week.
The summit will address retailers’ major grocerant pain points in the areas of staffing, assortment, marketing and operations. While grocerant offerings compete head-on with traditional foodservice, it’s a dramatic departure for grocery retailers, who must embrace new business models to succeed. Formal sessions on Oct. 20 will both lay the groundwork for why grocerant programs matter and offer a glimpse of grocerant offerings of the future. Attendees will see what best-in-class solutions look like, which trends are driving demand for fresh prepared solutions, the consequences of failure and how retailers can communicate effectively to gain a seat at the new American dinner table.
Day two will focus on practical implementation and winning strategies for retailers. Notable presentations will include strategies for successful recruitment, retention and training; ergonomics and engineering of space for both grocerant employees and customer engagement; a panel of professionally trained retail chefs sharing what they bring to grocery retail; and tips for creating a culinary path that aligns with your banner.
Another key feature of Grocerant Summit will be the Grocerant Solution Center, including demonstrations, food preparation, and snacks and meals to inspire retailers as they build their grocerant programs.
Further, Grocerant Summit Platinum Sponsors will demonstrate their thought leadership through presentations on how to make the most of limited space, research into opportunities and examples of creative strategies for overcoming challenges with high-priced and premium products, and valuable research on the consequences of failing to deliver against shopper expectations, among many other key topics.