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In anticipation of the fall/winter holiday selling season, Giant Food LLC and Bi-Lo Supermarkets have both unveiled chain-wide price reductions across the store.
Giant Food's price cuts come as part of its recently introduced "My Giant" commitment to make grocery shopping more affordable and convenient for customers, as well as to help them adopt healthier lifestyles. The price reductions on essentials are in addition to the price cuts the Landover, Md.-based Ahold USA banner rolled out last fall.
"For 79 years, Giant has put customers at the heart of our business, and that is why we are rededicated to helping our customers save money, save time and eat well," said Gordon Reid, president of Giant Food, which operates 168 supermarkets in Virginia, Maryland, Delaware and the District of Columbia.
The lower priced items are highlighted in Giant Food’s weekly circular and also on in-store "Low Everyday Price" signs, along with blue shelf tags enabling shoppers to compare an item’s old price with its new price.
The price reductions are in line with the grocer's business strategy to invest in price, quality and service for the good of the customer, backed by a new branding effort using the tagline "My Giant helps me save money, save time, and eat well."
Meanwhile, 182-store Bi-Lo is making its own price cuts on more than 1,000 staple grocery items under the Southeastern regional grocer's New Regular Pricing Program, according to published reports. Prices at Bi-Lo stores have been cut by an average of 17 percent, with some prices slashed by as much as 53 percent, and items could be marked down ever further when on sale.
"Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly those hardworking families shopping on a budget," noted Ian McLeod, president and CEO of Jacksonville, Fla.-based Southeastern Grocers, Bi-Lo's parent company. "We are listening to our customers and helping them reduce the cost of the weekly shop by lowering the prices on over 1,000 items that three out of every four customers have bought in the last month."
Special tagging and signage will call out the lower-priced items throughout October.