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Southeastern Grocers has unveiled what it calls a "significant pricing initiative" to permanently lower prices on more than 1,500 products at its 518 Winn-Dixie stores.
The company has allocated $40 million to its "New Regular Pricing Program," which will reduce these items by almost 20 percent, on average, with savings as high as 53 percent, the company said.
“Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly hardworking families shopping on a budget,” said Ian McLeod, president/CEO of Southeastern Grocers.
Prices are being lowered on Family Favorites; items that a significant majority of Winn-Dixie customers purchase regularly. In addition to the new regular price, these items will still be placed on sale occasionally, further reducing the price.
Recently, the company's sister banner, Bi-Lo, unveiled a similiar price reduction strategy.
Winn-Dixie operates 518 grocery stores, 145 liquor stores and 393 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana and Mississippi.