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According to Kantar Retail's 2015 PoweRanking survey, Procter & Gamble and Walmart are still tops in leadership, as they've been for more than a decade.
This year, however, these two industry giants have two new rivals to watch out for: Kroger and PepsiCo each attained second-place rankings overall in their respective categories for the first time in the 19-year history of the annual benchmarking study, which measures the evaluations of trading partners on companies' performance.
Among retailers, more than half of manufacturer survey respondents continued to name Bentonville, Ark.-based Walmart as the overall best-in-class retailer because of its massive scale, sustained strength in logistics and operations, and recent investments in digital and e-commerce capabilities that will enable it to secure consistent growth and profit over the long term. Cincinnati-based Kroger, meanwhile, received plaudits from manufacturers for its ongoing innovation and optimization of the data-driven tactics driving effective execution of its shopper-focused strategy.
Minneapolis-based Target came in at an overall No. 3 rank, but retained its top position in the Best Store Branding and Most Innovative Merchandising Approach categories.