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Global research consultancy TNS will host a new webinar, “The Untold Story of Millennials and Why You Should Listen,” on Wednesday, Dec. 2 at 2:00 p.m. ET. This free, 30-minute presentation will uncover the huge opportunity that exists for food and beverage brands in reaching the coveted Millennials and Teen cohort.
John Essegian, executive VP at TNS, will showcase the typical Millennial consumer and how TNS is using data and analytics to identify and explore category growth potential based on unmet consumer needs and category momentum. Following the presentation, Essegian will take questions from the webinar audience.
Capture the new value equation for food = great growth potential
An equation that once allowed consumers to perceive food value based on taste, convenience and price is now much more complex; Millennials want real change but can’t seem to find it. What are they looking for in the next food innovation? What does this opportunity mean for you? Why is convenient authenticity so important? Connect with the TNS to take a closer look into the missed opportunity that food and beverage brands are leaving on the table.
Webinar registration is available here.