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Customers of Salisbury, N.C.-based Food Lion can access digital coupons via the Shazam app on their smartphones while shopping in stores. The grocer has joined forces with Mood Media Corp. on the chain-wide campaign, which runs through Jan.1.
"At Food Lion, we're always looking for more ways for our customers to save while grocery shopping," explained Keith Nicks, director of loyalty and digital marketing. "We believe this is an easy and fun way to do just that during the busy holiday season, while continuing to make groceries more affordable for our customers."
To get the digital coupons, customers open the Shazam app while shopping and use the phone to "Shazam" music in the store. When they do, shoppers will be directed to Food Lion’s MVP Coupon Hub, where they can access e-coupons that are immediately loaded onto their MVP cards and redeemed at checkout.
Mood Media teamed up with Shazam and launched Shazam In-Store, powered by Mood, in November 2014. The app has been downloaded more than 700 million times worldwide and boasts 120 million monthly mobile active users.
A company of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion operates 1,100 stores in 10 Southeastern and Mid-Atlantic states, employing more than 66,000 associates.