You are here
Northeastern supermarket cooperative ShopRite has partnered up on a new initiative that will allow its customers do to their shopping right from their home kitchen using a new “smart fridge.”
ShopRite has partnered with MasterCard to integrate its popular online grocery shopping service, ShopRite from Home, with Groceries by MasterCard, an app that comes pre-loaded in the new Samsung Family Hub refrigerator and allows consumers to order directly from the fridge using a built-in screen.
Shopping from the fridge
The state-of-the-art refrigerator, which debuted Tuesday at the Consumer Electronics Show in Las Vegas, is due in stores in May. ShopRite customers will be able to use the appliance’s integrated tablet to order groceries from the comfort of their own kitchen by scheduling in-store pickups or at-home delivery, with a few simple taps on the Samsung Family Hub refrigerator.
Using the Groceries app’s secure, easy-to-use interface, customers also have the ability to add products to their ShopRite shopping basket and pay online.
“ShopRite is a supermarket leader in digital commerce, making it easy for our customers to shop for their groceries online with our ShopRite from Home service,” said Joe Sheridan, president and COO of ShopRite parent Wakefern Food Corp.
Items are added to a cart and the final shopping list is approved with a 4-digit pin, providing control over household purchases. Items are then paid for in a simple, single checkout experience that accepts any U.S.-issued credit and debit cards. Orders are delivered directly by the merchants and are not dependent on a third party or concierge service, making shopping more efficient.
The Groceries shopping cart will also learn a family’s shopping habits, making personalized suggestions on items and brands. New features will continue to roll out, including recipe and video integration. As the rollout continues in 2016, additional grocers will be added to the Groceries app through MasterCard’s partnership with MyWebGrocer, which provides e-commerce and digital marketing solutions for more than 130 grocers across the globe.
“In a world where every device – from the phone to the refrigerator – is connected to the Internet, the ways in which consumers interact and transact with their favorite brands are changing,” said Betty DeVita, chief commercial officer, MasterCard Labs. “We’re developing compelling, safe and seamless commerce experiences for consumers across channels and devices as we continue to eliminate the boundaries between how we shop and how we pay.”