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As the Super Bowl's exclusive category advertiser for the 28th consecutive year, Anheuser-Busch (A-B) has unveiled its lineup of brands that will be featured during the Big Game on Feb. 7, foremost of which includes Budweiser, Bud Light, Shock Top and Michelob Ultra.
“People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception,” said Jorn Socquet, VP, U.S. marketing at A-B. “A powerful Super Bowl ad can set the tone for a brand’s performance throughout the following year and beyond, and we’ve made significant investments to ensure that this year’s spots will connect with fans in new and unexpected ways.”
A-B is scheduled to have three full minutes of advertising in this year’s game. A stalwart of the Super Bowl stage, Bud Light – the Official Beer of the NFL – will continue its more than 30-year Super Bowl advertising tradition, and Budweiser, an in-game advertiser since its first Super Bowl appearance in 1975, will also return. Shock Top will make its Super Bowl advertising debut, and Michelob Ultra will return with its first Super Bowl spot since 2010.
Several of Anheuser-Busch’s commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7. Fans can check each brand’s social media channels leading up to the game for details.