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Regardless of the outcome of Super Bowl 50 between the Carolina Panthers and the Denver Broncos, supermarkets will be the big winners as the most popular place to acquire game-day related goods, followed by discount stores and warehouse clubs, according to the International Council of Shopping Centers (ICSC).
Nearly 80 percent – or 191.3 million – of Americans are expected to tune in on Feb. 7, armed with an average of $89 spent on food, beverage, apparel, themed merchandise and electronics, per ICSC.
Other anticipated winners of ICSC's Super Bowl consumer expenditures' insights finds in-store triumphing online; Millennials outspending Boomers; and chips prevailing over burgers.
A closer look at the ICSC study finds that an estimated 40 percent of American adults who plan to spend money for the game will do so at a shopping center. Of those who will spend money on items for the game, 75 percent will do so at a grocery store or supermarket, followed by discount stores (30 percent), warehouse clubs (16 percent), convenience stores (11 percent), sporting goods retailers (9 percent), and electronics stores (7 percent).