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Tamara Pattison, group VP of digital, loyalty and customer analytics for Albertsons Cos., has been promoted to SVP of digital marketing & eCommerce, in which she'll oversee the company's shopper marketing, digital marketing, loyalty & rewards, and eCommerce departments.
Noting that "today's landscape of digital media and customer preferences is evolving at a particularly phenomenal pace," Albertsons EVP and Chief Marketing & Merchandising Officer Shane Sampson said Pattison's "background in shopping trends and loyalty make her uniquely qualified to position us as a leader in digital marketing and eCommerce."
Pattison began her career at Safeway in 2006 as the director of product management on the eCommerce team, and was promoted to group director of loyalty product management in 2011 to develop the digital execution for the company's "just for U" initiative. In 2013, she was promoted to VP of product management for loyalty, leading loyalty product and program strategy for two years prior to the merger with Albertsons.
Albertsons Expands Panzer's Role
In other Albertsons news, Mark Panzer, who was appointed the company's SVP of pharmacy, health & wellness in May of last year, will also take on responsibility for general merchandise and HABA.
"Mark's impact on our operation in 2015 was immediate. He brought a wealth of industry experience with him when he joined our team that make him a natural fit to lead GM and HABA in addition to his current responsibilities," Sampson continued.
Panzer's career spans more than 40 years, including leadership positions with Osco Drug, American Drug Stores, Rite Aid and Pharmaca Integrative Pharmacy, Inc.
Albertsons operates stores across 36 states and the District of Columbia under its namesake banner, as well as Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.