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The Idaho Potato Commission's Retail Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho potato sales.
Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho Potato Truck, the Idaho Potato Commission (IPC) recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country.
The guide also serves as a road map for retailers, giving them a year-long glimpse at the extensive retail and consumer initiatives that are taking place every month, which drive consumers to their local grocery store to buy potatoes with the “Grown in Idaho” seal.
With the IPC executing more promotions than any other commodity group, the guide not only helps retailers with long-term planning and forecasting, but it also organizes all IPC information, POS materials and other marketing tools into one convenient binder.
“As the leader in the potato industry, retailers often come to us throughout the year wanting to know how they can increase potato sales and margins – either through promotions, advertising or merchandising,” said Seth Pemsler, IPC's VP-Retail/International. “We developed this guide nine years ago so that retailers, in seconds, have access to POS materials, clip art and the consumer media plan, as well as our category management presentation and details on upcoming IPC promotions. The most important aspect of the guide is that it is presented by the IPC’s Retail Promotion Directors who ‘walk’ each retailer through the manual and highlight the most pertinent information.”