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Whole Foods Market is piloting a food truck test kitchen at the company's flagship store in Austin, in an effort to explore collaborations with chefs and supplier partners.
Created by Whole Foods' Global VP of Culinary and Hospitality Tien Ho, along with the company's prepared foods team, the concept will open March 10 as Tartinette, and offer a selection of open-faced sandwiches and salads. Whole Foods said it will update the concept, menu and name every two months
“This test kitchen is so exciting because we get to include Whole Foods Market customers in the process, using their input to create dishes that could become new favorites across the country,” Ho said.
“Guests visiting the truck can expect the same high-quality, fresh ingredients found in our stores, and a menu that’s completely revamped each season. Changing it up will give us the chance to collaborate with local chefs and suppliers to create eating experiences you won’t find in any other grocery store," he added.
Additionally, Whole Foods will donate 2 percent of sales from its first test kitchen to nonprofit Austin Food & Wine Alliance.