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    Stagnito + Edgell Partners with DePaul University for Category Management Study

    Aims to improve CM partnerships through detailed collaboration model

    Stagnito Business Information + Edgell Communications is partnering with the Center for Sales Leadership at DePaul University to conduct a groundbreaking study on Collaboration in Category Management.

    The Category Management Association, in collaboration with the Center for Sales Leadership at DePaul, is researching collaboration practices in category management (CM). The goal is to develop a detailed, empirically validated category management collaboration model to help improve CM partnerships. The model will allow CM professionals to identify the drivers of -- and obstacles to -- CM collaboration, and guide efforts toward creating and sustaining the most effective and profitable CM partnerships.   

    If you are a retailer involved in category management at your company, we invite you to join this study. It will only require approximately 10 minutes of your time and will provide you and other CM practitioners with invaluable and actionable information.  

    Simply click on the following link to participate:


    A report of these research findings will be presented at the Spring 2016 Sales Leadership Conference at DePaul University and made available on the CMA website. Results will also be featured in Stagnito Business Information + Edgell Communications, including Progressive Grocer, Convenience Store News, Retail Leader and Store Brands.

    As a thanks for your participation, we will send all respondents an exclusive report of this study: "Successful Collaboration in Category Management: Drivers and Barriers.” In addition, all respondents may be entered into a drawing to receive one of five Apple Watches.


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