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James A. May, founder and CEO of Wisdom Natural Brands, along with his wife and company President Carol May, were inducted into the Hall of Legends on March 11 at a ceremony during the Natural Products Expo West, in Anaheim, Calif.
Now in its fifth year, the honor celebrates the contributions that top influencers have made to help shape the natural products industry.
For more than 30 years, the Mays have led Wisdom Natural Brands -- parent of the SweetLeaf brand – during which time the company has grown from a small Arizona business based out of their home garage warehouse, to an international company.
“The entire team at Wisdom Natural Brands is so proud to congratulate James and Carol May on their induction into the Natural Products Expo West Hall of Legends," said Michael P. May, COO of the company.
"They have worked tirelessly for decades to bring stevia to the U.S. and other markets around the world. They have made the health and well-being of consumers the number one priority of the company, and their dedication to SweetLeaf and its mission to make the world a sweeter place is tireless and remarkable,” he added.