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Strongbow is gearing up for summer with its new "Made for Ice" program, which aims to show consumers the benefits of pouring the brand's Hard Apple Cider over ice to "unlock its refreshing taste."
As part of the program, Strongbow is launching a new flavor, Cherry Blossom Hard Cider, which will be supported by TV advertising, social media efforts, as well as a series of digital media and invitation platforms.
“We are excited to kick summer off right with Strongbow over ice,” said Alejandra de Obeso, brand director for Strongbow. “As consumers are expanding their taste profiles and increasing their purchasing variety across beverage categories, it is important for Strongbow to deliver exciting new offerings like Strongbow Cherry Blossom, and to educate consumers on the best way to get the most out of our exceptional ciders – by enjoying them over ice.”
On-premise, the Made for Ice program will feature table tents, banners, coasters and posters; at retail, cooler decals, price cards, tuck cards and floor displays will aim to attract and engage shoppers by reinforcing Strongbow’s “Made for Ice” messaging.