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Nielsen has formed a strategic alliance with Profitero, the e-commerce analytics company that monitors what shoppers see and buy online, to provide the latter's Digital Shelf 360 suite to CPG companies with the metrics, strategic framework and tools needed to successfully navigate the e-commerce ecosystem.
The affiliation with Profitero, which monitors the digital shelf and helps brands grow sales and increase or maintain market share, will expand Nielsen’s e-commerce measurement capabilities, and marks the availability of Profitero’s Digital Shelf 360 solutions for Nielsen clients.
“Nielsen is continuously investing and developing relationships to ensure clients have access to a robust set of measurement services to benchmark and identify growth opportunities within the ever expanding e-commerce environment,” said Karen Fichuk, president, lead markets at Nielsen. “This alliance is our latest advancement in bringing the industry one step closer towards measuring the total consumer," she added, citing Profitero's advanced technology, global coverage and multiple offerings in this space.
With coverage spanning more than 300 million products on 4,000 websites in more than 40 countries every day, Profitero delivers a holistic digital shelf solution that evaluates all e-commerce performance drivers including price, promotion, assortment, search position, product content, ratings and reviews to uncover and help clients capitalize on e-commerce opportunities.
"Profitero's strategic alliance with Nielsen further reinforces our position as the leading provider of e-commerce analytics,” said Vol Pigrukh, Profitero, co-founder and CEO. "Our digital shelf insights help CPG manufacturers increase e-Commerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total e-commerce market and deliver the most comprehensive solution to CPG brands, helping them to grow their business both online and across all channels."
The combined measurement solution enables CPG firms to understand:
- Competitive product launches and promotions within the e-commerce landscape
- Share of page on search results for all products at online retailers
- The three key pillars of the digital retail ecosystem, including: digital shopper insights, sales metrics and digital shelf analytics.