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Wednesday. May 18, 2016 | 2:00 pm ET | Duration: 1 hour
About this webcast:
How Specialty Cheese Drives Overall Category Profits
New Research Shows that Today’s Shopper Wants Unique Tastes and Variety
Specialty cheese is no longer an ornamental sideline to the diary case—it’s a destination for today’s shopper. Retailers that are focused on the trend are capturing significant new revenue—at higher margins—as well as driving overall dairy sales and profitability growth. Research shows that today’s consumer is attracted to variety, quality, and the taste of specialty cheese. Yet the industry has been slow to respond, to the tune of nearly three-quarters of a billion dollars in unrealized potential revenue last year.
This exclusive webinar will showcase research recently conducted by the Wisconsin Milk Marketing Board and Carbonview Research. It will provide fresh insights about today’s cheese shopper and tactics to leverage the appeal of specialty cheese to boost overall shopper perceptions of your total retail experience.
You’ll find out how consumers shop, what defines premium specialty cheese, and how to build a smart, cost-effective program that delivers proven results. All based on exclusive new research.
Katharine (Tanner) Van Dusen
Director of Market Research
Wisconsin Milk Marketing Board