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Shoppers are engaging more with Broulim’s Fresh Foods after the grocer linked online shopping with its loyalty program.
The combination was powered by bringing together the Rosie Applications’ eCommerce Suite with a deep integration to Broulim’s existing loyalty platform from Accelitec. The result was more revenue and order volume exceeding program goals.
“Our customers don’t need to worry about losing any of their loyalty benefits when shopping online,” said Scott Zahrn, sales manager, Broulim’s Fresh Foods, operator of 10 stores in Idaho and Wyoming. “Through our Broulim’s Plus program, online shoppers gain points and valuable promotions that are all easily trackable through Rosie’s app. In addition, our online customers are automatically entered into contests and giveaways by submitting their loyalty card into Rosie’s digital wallet.”
The combination has enabled the grocer to grow the online shopping service, according to Zahrn. For example, Broulim’s is currently giving away a $6,000 drift boat to a customer in the loyalty program. The added visibility delivered by online shopping provides a greater incentive for companies to donate products for such promotions.
“The seamless combination of eCommerce and loyalty lets us deliver the kind of shopping experience that our increasingly technologically savvy shoppers expect,” said Zahrn “We’re very pleased that our online shopping program is drawing new customers to our stores, giving us an expanded footprint in a competitive market.”
He said the joint offering allows shoppers to maintain access to strong loyalty benefits: discovering promotions, earning and redeeming rewards, and managing their accounts. It also automatically syncs all in-store and online shopping activity with each customer’s rewards account. Whether the purchase is made in-store or ordered online for in-store pickup or home delivery, all coupons, discounts, promotions and campaigns are aggregated in one place.