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Ace Hardware Corp. is deploying its loyalty program in grocery stores that are also Ace outlets in a store-within-a-store configuration.
The move is made possible via a collaboration between Ace Hardware and ProLogic Retail Services, the largest third-party provider of loyalty marketing solutions to independent grocers. Using the latter’s technology, the Ace Rewards program can now deliver discounts on its hardware products to shoppers through the grocer's point-of-sale (POS) system.
Retail grocery has become an important channel for Ace Hardware. The world’s largest retailer-owned hardware cooperative operates both store-within-a-store configurations and adjacent storefronts with participating retail grocers to provide one-stop shopping for consumers.
“ProLogic's long history in the grocery industry and deep expertise in grocery POS systems makes them a great collaborator for Ace Hardware in this market,” said Rick Williams, VP of IT for Ace Hardware.
Ross Ely, president and CEO of ProLogic Retail Services, said, “Enabling promotions and discounts on Ace Hardware products at the grocery checkout benefits both consumers and grocery retailers.”